This position is responsible for implementing communications, public relations and media relations strategies to support the CHRISTUS Northeast Texas and CHRISTUS Louisiana ministries and their various services, programs, outreach and facilities, which include CHRISTUS Trinity Mother Frances Health System, CHRISTUS Good Shepherd Health System, CHRISTUS St. Michael Health System, CHRISTUS St. Frances Cabrini Health System, CHRISTUS Shreveport-Bossier Health System and CHRISTUS St. Patrick Health System. To accomplish this, the Specialist will work under the direction of CHRISTUS Health's Media and Public Relations Manager and collaborate closely with the system VP of Communications and Public Affairs as well as key system leaders and ministry CEOs. The Specialist has responsibility for community outreach, responding to media inquiries, monitoring news coverage perceptions and proactively creating news/media opportunities. The Specialist will generate positive and proactive media coverage through direct outreach, media releases and advisories, thus leading to positive perception of the local CHRISTUS entity and the CHRISTUS brand overall. The ideal candidate will have the ability to develop strong relationships with community members, various community leaders, media departments and journalists. Must have strong skills with effective crisis communication planning and delivery and be able to effectively advise executives in crisis communication response. Must be able to travel and work various hours & locations based on the organization's needs.
Specifically, the Specialist assists with media relations, both proactively and in response to comments, inquiries or issues. The Specialist organizes, plans and updates media plans, communications and promotions, including engaging various audiences and stakeholders, ensuring that the Northeast Texas and Louisiana regions are properly positioned and that the organization's priorities are represented online appropriately.
The Specialist is in a position to interface daily with various publics and constituents including senior leadership at system and ministry levels, Communications Council, community and political leaders and CHRISTUS Associates. The Specialist will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Specialist is called upon to make significant judgement calls in relation to materials prepared for the media that represent CHRISTUS positively and consistently, and to speak on the system's behalf.
BEHAVIORAL COMPETENCIES Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Customer focus- Building strong customer relationships and delivering customer-centric solutions. Communicates effectively- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Decision quality- Making good and timely decisions that keep the organization moving forward. Collaborates- Building partnerships and working collaboratively with others to meet shared objectives. Nimble learning- Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
MAJOR RESPONSIBILITIES * Regularly prepare and implement communication plans which support the ministries' strategic plans. * In collaboration with CHRISTUS Health's Public Relations and Media Manager and physicians and service line leaders, develop and execute PR strategies and campaigns to engage the media and lead to favorable stories. * Pitch stories to the media and coordinate news coverage. Identify key topics of national and local interest and conversation of interest to the media. Identify key members of the media and their areas of interest/specialization. * Working with other Specialists and CHRISTUS Health's Public Relations and Media Manager, create a media/content plan that will achieve KPIs by leading to positive coverage. Work closely with social media and other colleagues to find, craft and share engaging content. * Measure and oversee monthly news and publicity tracking for the Northeast Texas and Louisiana regions, ensuring data in the tracking software is correct and updated and properly quantifies media relations outputs. * Assist when media issues arise, helping to direct the resonse, drafting strategic communication response plans and any additional materials necessary. Anticipate reporter questions and perceptions and help prepare spokespeople to respond appropriately. * Collaborate across departments to stay proactive of key issues/messages and ensure consistent branding, messaging and responses when ptiching stories to the media or responding to requests for comment. * Coordinate, produce and edit a variety of communications, including but not limited to, magazine and news articles, newsletters and news releases, memos and bulletins and communications/presentations for meetings and special events. * Represent regions and CHRISTUS system at public relations functions and on various internal committees and task forces, as requested. * Maintain ad agency relationship and vendor relationships, as appropriate to responsibilities. * Work collaboratively with members of the CHRISTUS Health Communications and Creative Services and Marketing Teams to assist in implementing strategies. * Perform other duties as assigned.
FOUNDATIONAL COMPETENCIES * Ability to organize and prioritize work balancing interruptions, distractions, and fluctuating workload * Ability to establish and meet critical deadlines * Self-starter with the ability to accomplish and take appropriate steps to achieve success * Ability to collaborate with internal and external customers * Ability to provide guidance to lower level Associates in same department
Our Mission: WHY WE EXIST. To extend the healing ministry of Jesus Christ. Our Core Values: WHAT WE BELIEVE IN.DIGNITY Respect for the worth of every person, recognition and commitment to the value of diverse individuals and perspectives, and special concern for the poor and underserved. INTEGRITY Honesty, justice, and consistency in all relationships. EXCELLENCE High standards of service and per...formance. COMPASSION Service in a spirit of empathy, love, and concern. STEWARDSHIP Wise and just use of talents and resources in a collaborative manner.Our Vision: WHAT WE ARE STRIVING TO DO. CHRISTUS HEALTH, a Catholic health ministry, will be a leader, a partner and an advocate in the creation of innovative health and wellness solutions that improve the lives of individuals and communities so that all may experience God's healing presence and love. Our Name and Symbol:WHO WE ARE. CHRISTUS is Latin for "Christ," and proclaims publicly the core of our mission. OUR NAME choice also recognizes the heritage of our two congregational sponsors, the Sisters of Charity of the Incarnate Word in Houston and San Antonio. Jesus Christ is the Incarnate Word, the Word of God made flesh. It is, therefore, only fitting that it is in another form of His name that our health ministries are called together. OUR SYMBOL Reflects the healing ministry of Jesus Christ - a combination of a medical cross and a religious cross. The flowing banner on the cross is a common symbol of the risen Christ, while the royal purple signifies Christ. The flowing banner also conveys a sense of motion as we move forward into a new era of service to our communities.